What is DISC?

DISC is a behavioural style analysis based on the work of Dr. William Marston who wrote The Emotions of Normal People in 1928. (He also invented the lie detector.)

DISC can help you improve your interpersonal communications and your business relationships.

You can use DISC to:

• Communicate more effectively 
• Improve collaboration and reduce conflict 
• Build high-functioning teams 
• Become a more effective leader 
• Increase sales and service success 

DISC stands for the four basic behavioural styles:

• Dominance: People who score high in the intensity of the "D" styles factor are very active in dealing with problems and challenges, while low "D" scores are people who want to do more research before committing to a decision. High "D" people are described as demanding, forceful, egocentric, strong willed, driving, determined, ambitious, aggressive, and pioneering. Low D scores describe those who are conservative, low keyed, cooperative, calculating, undemanding, cautious, mild, agreeable, modest and peaceful.
• Influence: People with high "I" scores influence others through talking and activity and tend to be emotional. They are described as convincing, magnetic, political, enthusiastic, persuasive, warm, demonstrative, trusting, and optimistic. Those with low "I" scores influence more by data and facts, and not with feelings. They are described as reflective, factual, calculating, skeptical, logical, suspicious, matter of fact, pessimistic, and critical.
• Steadiness: People with high "S" styles scores want a steady pace, security, and do not like sudden change. High "S" individuals are calm, relaxed, patient, possessive, predictable, deliberate, stable, consistent, and tend to be unemotional and poker faced. Low "S" intensity scores are those who like change and variety. People with low "S" scores are described as restless, demonstrative, impatient, eager, or even impulsive.
• Conscientious: People with high "C" styles adhere to rules, regulations, and structure. They like to do quality work and do it right the first time. High "C" people are careful, cautious, exacting, neat, systematic, diplomatic, accurate, and tactful. Those with low "C" scores challenge the rules and want independence and are described as self-willed, stubborn, opinionated, unsystematic, arbitrary, and unconcerned with details.

Basic assumptions:

• There are four basic behavioural styles, none of which is better or worse than any other. 
• Your dominant style influences the way you act, react, and interact. 
• Each style has its own characteristic strengths and weaknesses. 
• The behavioural patterns of one style tend to conflict with those of the other three styles, making it easier to get along with people of the same style. 
• The behavioural patterns of one style can complement those of the other three styles, making it more advantageous to work with people of a different style. 
• To create effective working relationships, it’s helpful to understand and adapt to the behavioural styles of the people you are working with. 

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